3D billboards

A giant 3D cat billboard in Shinjuku, Tokyo continues to thrill audiences worldwide, redefining what’s possible on digital screens. These optical illusions stop people in their tracks, blending art, technology, and spectacle into unforgettable brand moments. From the 3D cat billboard Tokyo became famous for, to innovative new campaigns in cities like London and New York, 3D billboards are now the benchmark for attention-grabbing advertising.

At Nub Studio, we create custom 3D billboard campaigns designed to turn heads and dominate both the street and social media. These anamorphic illusions use perspective and motion to trick the eye, making products appear to burst out of the screen. Whether you’re launching a new product, re-energising a brand, or simply wanting to spark conversation, a well-executed 3D billboard guarantees impact.

While the examples shown on this page are mockups, they demonstrate the type of work we can deliver. Steve Bristow, founder of Nub Studio, has previously produced and directed large-scale 3D billboards for landmark screens in Melbourne, Auckland, New York, and Hong Kong. Due to contractual agreements, we can’t publicly show those projects here, but rest assured we’ve executed similar styles of work for major global brands - and we can do the same for you.

Why 3D Billboards Work

• Memorable: People share them instantly on social media.

• Spectacular: They create the same wow-factor as the famous 3D cat billboard Shinjuku moment.

• Versatile: From fashion and beauty to food, tech, and entertainment.

• Global Trend: People are asking “Where are the 3D billboards in Tokyo?” showing the cultural pull of this medium.

Whether you want to dominate Times Square, capture attention with a 3D billboard in Melbourne, or create the next viral street spectacle, Nub Studio has the expertise to make it happen.